In the study, 51% of women would wear jeans when they felt sad or depressed, and only 33% of women would wear jeans when they felt happy or positive, according to the news release. So if people still wear jeans when they are happy, just to a lesser degree, why are they such a bad choice? Why are baggy clothes associated with a sad or depressed emotional state and wedding dresses and jewelry associated with a happy or positive emotional state? Pine addressed these issues in an email.“All the findings apply, but because jeans are so ubiquitous everyone seems to have a pair, women on average have eight pairs each we chose to ‘lead’ on this finding. It is interesting that many women wear them a lot but there’s still a variation according to mood. I think the finding that women will only wear their favourite dress when happy or will likely wear a baggy top when depressed is just as compelling.”
She said that the research didn’t go into certain details, like the fact that some women are more into a “jeans and T-shirt” type of fashion, and other women wear skirts and dresses every day as part of their style. It’s also uncertain whether results would’ve changed if researchers took into consideration the emphasis some women put on fashion and beauty and if women who shopped less were interviewed. “Of course wedding dresses 2013 will always be individual differences, but nonetheless recent research into enclothed cognition … confirms there is a strong association between what we wear and our psychological processes,” Pine said.Results would also possibly look different if men were included in the study. “A lot of my research concerns women’s issues .. and I think the emotional link is probably stronger for women than for men, although there is research that shows men’s clothes affect how they behave sports teams that wear all black act more aggressively,” Pine said.
Overall, Pine believes the research provides a look into how we can improve our moods. “It shows that clothes impact strongly on how we feel and may also influence how we think as the above research also suggests, which we’ll be exploring further in our research,” Pine said. “It suggests we should give more thought to what we wear and even dress for happiness, irrespective of how we are feeling. If we knew more about which ivory flower girl dresses could lift a person’s mood perhaps there’d be less need for anti-depressant medication.”Shauna Mackenzie Heathman, a certified image consultant and owner of Mackenzie Image Consulting in South Carolina, said in an email that the results of the study are expected. “When we are feeling depressed or unhappy, looking our best is not on our minds,” Pine said. “In fact, it becomes a hassle and waste of time. Mental energy is turned inwards towards emotional thoughts. Dressing simply becomes function versus adornment or fun.”